Product Design & Material Innovation
Designing the Next Generation of Products, Materials, and Manufacturing
McLennan Design partners with manufacturers, brands, and innovators to develop products that advance human health, environmental performance, material transparency, and market differentiation.
From flooring systems and cabinetry to coatings, surfaces, and regenerative materials research, our work bridges industrial manufacturing, design strategy, branding, and regenerative thinking to help bring future-ready products to market.
Featured Collaborations
Mohawk Group x McLennan Design
Lichen and Owl Collection
Flooring as Regenerative Infrastructure
Developed in collaboration with Mohawk Group, the award-winning Lichen Collection helped redefine what commercial flooring could be—combining biophilic design, healthy materials, and Living Product Challenge certification in one of the industry’s first Red List Free carpet systems.
Inspired by the adaptive intelligence and ecological role of lichens, the collection merges multi-hued textures with regenerative material thinking to create flooring designed for both human wellbeing and environmental performance.
The Lichen Collection became one of Mohawk’s most recognized and commercially successful product launches.
Project Highlights
- Living Product Challenge Petal Certified
- Red List Free material formulation
- Biophilic design strategy
- Modular plank carpet system
- Commercial flooring innovation at scale
The Lichen collection was the first floor covering to achieve Living Product Challenge Petal Certification.
EcoECOS Paints
Color Systems Inspired by Ecology and Human Health
Developed with ECOS Paints, the ECOS System is a curated collection of regional paint palettes inspired by natural ecosystems, climate, and the science of color perception.
Built on one of the industry’s healthiest paint platforms, the system helps designers create interior environments that support wellbeing, air quality, and spatial harmony.
Project Highlights
- Low-toxicity paint systems
- Regional color palette development
- Human-centered color research
- Indoor air quality performance
Niel Kelly x McLennan Series
Healthy Materials for Everyday Living
In partnership with Neil Kelly, the McLennan Series reimagined cabinetry through the lens of healthy materials, durability, and responsible forestry.
Constructed from 100% FSC-certified wood products and free of Red List chemicals, the collection demonstrates how high-performance material standards can be integrated into everyday residential environments without sacrificing beauty or craftsmanship.
Project Highlights
- FSC-certified wood products Save
- Red List Free finishes and adhesives
- Reclaimed material options
- Residential healthy materials innovation
Earth Measure
Waste Material Reimagined as Long-Life Surface Design
Created with Coldspring, Earth Measure transforms remnant and waste stone into durable flooring systems inspired by natural geometries and geological formations.
The product reduces material waste while creating flexible surface systems designed for decades of use with minimal maintenance.
Project Highlights
- Waste-stream material reuse
- Low embodied energy strategy
- Durable long-life flooring systems
- DECLARE transparency platform
HOW WE WORK
Strategy + Design + Manufacturing Intelligence
Our team works closely with manufacturers, fabricators, and brands to align:
- material innovation
- environmental performance
- manufacturing feasibility
- user experience
- branding and market positioning
- long-term product value
We help translate regenerative principles into products that are measurable, scalable, commercially viable, and ready for market.
WHAT WE HELP CLIENTS ACHIEVE
Healthier Materials
Products designed to support human and ecological wellbeing.
Market Differentiation
Distinctive products grounded in performance and design clarity.
Manufacturing Innovation
Material systems optimized for durability, transparency, and scalability.
Regenerative Performance
Products designed to contribute positively across their lifecycle.
SELECT AREAS OF COLLABORATION
- Product Design
- Material Research
- Healthy Materials Strategy
- Circular Economy Systems
- Manufacturing Innovation
- Product Branding + Storytelling
- Regenerative Design Consulting
- Interior Product Systems
- Commercial Material Development
