Oak View Group, Atlanta Hawks & State Farm Arena, Fenway Sports Group, and Jason F. McLennan are teaming up to launch GOAL – a comprehensive sustainability platform for arenas, stadiums, convention centers, & other venues of public assembly.

GOAL – which stands for Green Operations & Advanced Leadership – will provide venues with a tactical roadmap, easy-to-use tracking tools, a library of resources, and access to like-minded operators, vendors, and sponsors all committed to operating more sustainably, more urgently.

Check out the link to learn more about this exciting new program!

Story on Sports Business Journal.

Launch of GOAL – NBA.com