“Why do we always only count the bad?  We try to minimize our footprint, but you’ll always have a footprint.  You don’t have to have money to talk to somebody else.  Influence them, and when you help them reduce their footprint, that’s your handprint.  When you teach your child about something or you volunteer for a charity, you’re increasing your handprint.  You can create a rich world.  It’s not always about what you can buy and what you don’t buy to reduce your footprint.  Your handprint can be much more beautiful.  It’s just a different paradigm.”

Conscious Company Issue 4 Fall 2015 interviews Jason F. McLennan in their latest issue.  Read the full story on the genesis of the Living Building Challenge, sustainability for everyone, the future challenges and hopes for sustainable design , and more about the eco-resort project with Leonardo DiCaprio.

Conscious Company Magazine:  Issue 4 | Fall 2015